Millennials — those individuals born between 1980 and the early 2000s — are widely considered the most connected generation. They grew up with the Internet in their pockets, communicate mostly via email, text and social media, and are used to purchasing items with a few clicks of a button. As major consumers, it’s not surprising that they have their own preferences on purchasing fashion and jewelry. Here’s how they are shaking things up.
Millennials want quality
Millennial shoppers who plan to purchase jewelry are concerned about the quality of the stones and metals used in each piece. When it comes to clothing, they are willing to pay a little bit more money for items that are durable and long-lasting.
Millennials want authenticity
Millennials like to purchase fashion items and jewelry from companies that take bold positions on social issues. They want to believe in what the company stands for and align with their values and purpose.
Millennials value ethically sourced materials
Where the materials come from counts. Millennials support brands that have a robust set of moral and ethical values, and reward companies that consider the environment and ecosystem when sourcing their products.
Millennials want new, unique styles
Known to shop around, millennials aren’t loyal to just one brand. They favor the latest and most unique options over traditional styles, and take time to shop all their options.
Millennials want customization
Feeling that most standard products don’t meet their expectations, millennials value fashion and jewelry they can make “their own.” Made-to-order items that allow for certain colors, styles, initials or other personalizations are especially popular.
Millennials want functionality
Millennials spend time at work, frequent cafes and attend social gatherings — and they want their fashion and jewelry to work in all of these environments. Jewelry and fashion with broad functionality is important to them.
Are you a millennial looking for the perfect jewelry piece for yourself, a friend or a family member? IBGoodman is a fine jewelry manufacturing company whose product lines are meticulously crafted from responsibly sourced materials for men and women of all generations.
Our quality standards are among the highest of all jewelers. We act in the utmost responsible manner when it comes to business ethics, sourcing, human rights, social and environmental responsibility, and maintenance of management systems. We guarantee that all of our precious metal jewelry will meet or exceed minimum alloying standards required by the FCC. We offer a wide range of beautiful options that make personal gifts, meaningful keepsakes, and long-lasting commemorations.
Want to learn more about the products we offer and how we proudly meet the expectations of our country’s millennials? Visit our website to view or purchase the many products we offer, or contact us if you have any questions! For more tips and our latest updates, follow us on Facebook, Twitter, Pinterest, LinkedIn or Instagram!