How To Select And Wear The Right Cologne
The sense of smell is one of our strongest senses and is closely linked with memory. The scent of a flower garden may bring up memories of a childhood picnic, while a whiff of coconut may conjure up memories of beach vacations. Scents are highly emotive.
Perfumes can elicit these same types of emotional responses, which is why many people like to choose a cologne fragrance that others will perceive and remember them by. If you are searching for a signature scent, here are a few tips on selecting and wearing the right cologne for you.
Do your research
There are so many scents available, and it’s important to know how those scents are structured. Colognes are made up of top notes (strong at first, but evaporate), mid-notes (ones that balance and bind the other two notes) and base notes (most prominent and lasts the longest). Each note dries at different intervals.
Understand scents for the seasons
Scents are created for each season — such as herbal for warmer seasons and woody for colder seasons — but you can also choose a scent that can work during all seasons. Spray a sample on your wrist and smell it throughout the day to see how it interacts with your skin and natural oils.
Ask others
If you have friends or family members who wear cologne, ask how they chose their signature scent. They may have been complimented on a particular scent, or recommended by a knowledgeable department store employee. This will give you greater insight into the steps you may want to take.
Consult the experts
You may want to visit a department store counter and talk with a professional about your options. He or she could present different selections and steer you in the right direction based on scents you are drawn to.
Try a sample
Investing in quality cologne can be expensive. To be sure you are happy with your purchase, ask a sales associate for a sample bottle before you splurge. This is the best way to try before you buy, even if you have to buy the sample.
Tips to wearing the perfect cologne
Once you have settled on a signature scent, it’s important to know how to apply it. It’s not necessary to rub the cologne into your skin after you spray it, or walk through it after it’s been sprayed into the air. Here are a few tips:
Tip #1: Apply cologne to clean, dry skin, preferably after you get out of the shower.
Tip #2: Target 1-2 target pulse points of your body, such as the neck, wrist, shoulders, inner elbows, or chest.
Tip #3: Hold the bottle 3-6 inches away from your skin and spray 2-4 squirts.
Tip #4: Reapply cologne after it wears off.
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